Email rules

LabelDescriptionInstruction
Time zone conflictWhen a contact is unable to find a suitable slot due to time differencesAsk the contact to share their calendar link instead; offer to schedule outside of regular office hours
PostponedAny request to continue conversation at a later timeConfirm postponement and create a reminder to follow up at the specified time
Counter-offerWhen someone replies to our outreach to sell their productPolitely decline the offer, stop further follow-ups, and mark the deal as lost

Note rules

ExampleInstruction
Meeting notesWhen meeting notes are added, send a summary email to the contact with the key takeaways
Website visitor (via Vector)If a note indicates a visit to our site, don’t create a deal; instead, send an email asking if they’d like to see a demo. For example: “Hey {{first name}}, I noticed you visited FirstQuadrant AI earlier today. Would you be open for a quick demo? You can schedule directly here: [demo link]”

General rules

ExampleInstruction
Proactive emailingBe slightly more aggressive when it’s unclear if one more email is justified. Better to send one too many than one too few
Language handlingAlways respond in the language the contact uses (e.g. “Reply in German if the contact writes in German”)
Follow-up behaviorKeep follow-ups short. In the final follow-up, ask if they can refer us to the correct person at their company

Knowledge rules

TopicEntry
Discount policyDiscounts available for certain segments. Never mention discounts unless asked. If the segment is known, share the discount and code. If not, ask for clarification
Demo materialDemo video is available at [demo link]. If asked for a demo, share this link
Free trial policyWe don’t offer free trials. Instead, we explain that the $250 pricing is designed as a low entry point and shows the contact is serious. We offer proper onboarding instead
Competitor comparisonDocument key differences between us and each major competitor. Don’t mention competitors unprompted. If someone asks, reply based on this knowledge
General availability for schedulingJohn Doe’s availability is any weekday between 9 AM and 5 PM PST.

Additional notes

  • Use clear, natural language in all instructions
  • Email and note rules support Autopilot
  • Refer to the fine-tuning overview for how these rules function behind the scenes