Overview
Once you’ve imported all existing contacts into FirstQuadrant—both active and inactive—it’s essential to ensure that new sales opportunities are continuously captured and added to your workspace. FirstQuadrant offers multiple ways to add new contacts, whether manually or through automated workflows for both inbound and outbound campaigns.Adding contacts manually
Use the “New contact” button
At any point, you can add a new contact manually by clicking the “New contact” button at the top left of your FirstQuadrant interface. This is useful for quickly capturing a lead you just interacted with or someone who reached out directly.Suggested imports
FirstQuadrant proactively helps you identify new contacts by automatically analyzing incoming emails. When it detects a sales-related message, it creates a suggested import to import the sender as a new contact. This ensures no opportunity slips through the cracks and reduces manual effort in maintaining your contact list. You can manage suggested import settings to control how these recommendations appear.Automating inbound contact creation
Web form submissions
FirstQuadrant allows you to automatically create contacts from your website forms. For example:- When someone fills out a Contact Us or Request a Demo form, a new contact can be created automatically.
- FirstQuadrant can then immediately start managing the conversation: answering questions, scheduling meetings, and routing the deal through your inbound pipeline.
Self-serve signups
If you have a product-led growth motion with self-serve signups, you can use FirstQuadrant to:- Automatically add all new signups as contacts
- Qualify them using custom rules or AI-based criteria
- Focus your sales attention only on high-potential accounts
Generating top-of-funnel via outbound
FirstQuadrant is not only useful for managing existing deals—it can also generate new sales opportunities from scratch. You can:- Run outbound campaigns directly inside FirstQuadrant
- Use built-in tools for contact enrichment and qualification
- Send personalized outreach emails at scale
- Catching replies from external campaigns
- Automatically creating and managing these conversations inside FirstQuadrant
Playbooks
The best way to learn about all these methods is through the Playbooks section. There you’ll find:- Step-by-step guides on inbound automation
- Outbound campaign setup instructions
- Tactics for identifying website visitors and turning them into leads
- Instructions for integrating with external tools and syncing replies
Best practices
- Select core flows from the playbooks that match your sales motion
- Implement automation wherever possible to minimize manual data entry
- Train all team members on how new contacts enter FirstQuadrant to prevent funnel leakage