This article explains what campaigns are in FirstQuadrant, when to use them, and how to interpret the campaign overview interface. It covers the difference between draft and running states, breaks down progress tracking, and details how to stop a campaign using soft-stop or hard-stop options.
Campaigns in FirstQuadrant are used for sending personalized sequences of emails to a large group of contacts. They are ideal for outbound outreach, customer reactivation, and broad announcements—any situation where tight control over messaging and timing is required.
A campaign is a powerful tool for reaching multiple contacts at once with a series of emails. It allows your team to design, schedule, and personalize mass outreach while maintaining control over the content and flow.Campaigns can be used for:
Outbound prospecting—reaching brand-new leads you’ve never spoken to
Customer reactivation—re-engaging segments that have gone cold
Announcements—broadcasting important updates such as product launches
Campaigns should always be used when you want to send a sequence of emails to a broad group of people with personalized messaging and timing control. Every campaign in FirstQuadrant ultimately aims to generate deals—once someone replies with interest, a deal is automatically created.
When you navigate to the Campaigns section from the sidebar, you’re brought to the overview page. This lists all existing campaigns along with the following columns:
Name: The campaign title
Status: Indicates whether the campaign is in “Draft” or “Running” state
Progress bar: Displays visual breakdown of campaign status
Each campaign has a progress bar divided into four segments:
Completed: All emails in the sequence have been sent
Running: Some emails in the sequence have been sent; others are pending
Draft: Emails are drafted but not yet sent to these contacts
Backlog: Contacts are added, but email drafts have not yet been generated
Hovering over the progress bar shows the exact number of contacts in each state. This provides visibility into how the campaign is performing and whether additional contacts need to be added.
No new sequences will be initiated. However, sequences that have already started (i.e., at least one email has been sent) will continue until completed.
