This article explains what campaigns are in FirstQuadrant, when to use them, and how to interpret the campaign overview interface. It covers the difference between draft and running states, breaks down progress tracking, and details how to stop a campaign using soft-stop or hard-stop options.
Campaigns in FirstQuadrant are used for sending personalized sequences of emails to a large group of contacts. They are ideal for outbound outreach, customer reactivation, and broad announcements—any situation where tight control over messaging and timing is required.
A campaign is a powerful tool for reaching multiple contacts at once with a series of emails. It allows your team to design, schedule, and personalize mass outreach while maintaining control over the content and flow.
Campaigns can be used for:
Campaigns should always be used when you want to send a sequence of emails to a broad group of people with personalized messaging and timing control. Every campaign in FirstQuadrant ultimately aims to generate deals—once someone replies with interest, a deal is automatically created.
When you navigate to the Campaigns section from the sidebar, you’re brought to the overview page. This lists all existing campaigns along with the following columns:
Campaigns can be in one of two states:
No emails are currently being sent. This includes new campaigns or paused ones.
Emails are currently being sent to contacts in the campaign.
Each campaign has a progress bar divided into four segments:
Hovering over the progress bar shows the exact number of contacts in each state. This provides visibility into how the campaign is performing and whether additional contacts need to be added.
You can stop any running campaign by toggling it off. When doing so, you’ll be prompted to choose one of two options:
No new sequences will be initiated. However, sequences that have already started (i.e., at least one email has been sent) will continue until completed.
All sequences are terminated immediately. Even ongoing email sequences are interrupted, and no additional emails will be sent.