Smarter campaign management with sequences, pipelines, and team collaboration
Week 49, 2024 — December 2 to December 8
Launching our next-generation campaign experience: you can now build, schedule, and track intricate email sequences inside a streamlined campaigns dashboard. Easily approve and schedule emails, generate tailored sequences with AI, and preview every message before it goes out—ensuring your outreach stays perfectly personalized. The new campaign pipelines empower you to visualize each prospect’s journey, from initial touchpoint to closed deal, so you always know exactly where every opportunity stands.
Collaborate seamlessly with campaign teams by assigning specific senders, managing membership and permissions, and viewing real-time updates on campaign progress. Direct contact selection for previews allows you to fine-tune your messaging and deliver smarter, more targeted outreach. Whether you’re working solo or as part of a larger team, the improved campaigns page, combined with granular pipeline tracking, brings unprecedented clarity and control to your sales process.
Improvements
- You can now select specific contacts when previewing sequence emails for even more accurate personalization.
- Sequence previews are available before sending, letting you confidently review messaging for any recipient.
- New sender management tools let you choose and manage who sends each email within a campaign.
- Campaign teams and membership management provide more flexibility and control over who can collaborate on each campaign.
Fixes
- Fixed type-related issues throughout the app to improve stability and reliability.
- Improved navigation by redirecting users to the login page when authentication is required.
- Resolved configuration issues with the turbo build process and improved overall deployment stability.
Behind the scenes
- Added a new actions model to the backend and upgraded major dependencies to support robust campaign workflows.
- Implemented draft sending logic and ensured backend support for scheduled, approved email delivery.
- Enhanced the API and database schemas for campaigns, teams, membership, and connection management, including support for large data volumes.
- Integrated Inngest event keys for orchestrating automated workflows and processing.
- Updated configuration files for deployment (Vercel, turbo, environment settings), bolstering CI/CD and deployment reliability.
- Improved type safety and refactored the codebase for long-term maintainability.
- Added bufferutil and other dependency upgrades to optimize performance and compatibility.