You can use FirstQuadrant’s AI to enrich additional information about the prospect’s company, so you can include very specific questions in your outreach.

To create a new enrichment, click on the “Add enrichment” button under “Enrichments” in the Sequence step of creating or updating a campaign. You can include the Field name and Description. Here are some examples of enrichments you may create:

Field nameDescription
MissionMission of the company
CEOName of the CEO of the company
New productName of the latest product announcement from the company
InvestorsNames of the funds that have invested in the company

You can then include this enriched information into your Sequence, for example:

Hi {first name}, I noticed that {company} recently announced a new product called {new product}. I’m curious to know how this fits in the overall strategy put together by {CEO’s name}.